What I do


Listening to artists and their stories, helping them finding a path towards their goals, to improve their careers and enable them to progress to the next stage is one of my favourite things. Each story is different, each case is new; making sense of it and adding a tiny bit of what I learned and experienced is always special.
(Get in touch for an initial conversation.)


For business brands, local governments and institutions I hold workshops, do research or lead creative processes on business, leadership, entrepreneurship and all types of music related issues. Sharing my knowledge and 20+ years of experience is great fun and resulted in cases like a reshaped strategy for a group of promoters, marketing activities for a beer brand or the creation of a city festival.
(Get in touch for an initial conversation.)


I like to stay curious and try doing so by joining debates and discussions. Giving keynotes, holding lectures or speaking on a panel can be a great starting point and keeps being an inspiration for learning and networking. I had the honour of speaking at many events across the globe – Eurosonic Noorderslag, Tallinn Music Week, Ment Ljubljana, Budapest Showcase Hub, Canadian Music Week, WestWay Lab, c/o Pop, Waves Vienna, Popfest to name just a few.


I create and curate formats and programmes for Music Business Education, most recently for Music Estonia, University of Applied Sciences Kufstein, University of Music and Performing Arts Vienna. I often also teach, lecture and mentor as a part of these programmes.
(Get in touch for an initial conversation.)


I have the pleasure of working with a number of artists I really admire; in the capacity of their Artist Manager (within my role at Ink Music and very much supported by my lovely team there): Mira Lu Kovacs, Farewell Dear Ghost, My Ugly Clementine and Leyya.
(I am currently not taking on any further projects, but… see above)

For questions / requests please just get in touch.