What I do

By founding and leading companies for 20 years, I learned to enjoy looking further and creating pathways through the music economys jungle for artists, organisations and fellow entrepreneurs. The mission is to unveil potentials; to evolve networks; to connect likeminded people; to see the opportunities within challenges and to paint the bigger picture.
Here are some examples how.
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(see current projects for details)


The music economy is incredibly fragmented and fragile. I had the pleasure of needing to go into many details of different branches of this ecosystem over the years. On the upside this can be of great value if you want to help moving things into the right direction: I am proud to have played such roles in the creation of Austrian Music Export, the Austrian Music Charta and other stepping stones for the local music community. Other work includes the creation of a showcase festival and conference, a City Festival to help reviving the municipalities standing as a place of culture, or a reshaped strategy for a group of local promoters.
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You might (want to) work with artists or be an artist yourself; you might have an idea for a start-up or already run a business for some time. Been there, done that. Listening to you and your stories, helping you finding a path towards your goals, to improve your career, your business and enable you to take your next step(s) is one of my favourite things. Each story is different, each case is new; making sense of it and adding a tiny bit of what I’ve learned and experienced is always special.
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I create and curate formats and programmes for music industry professionals and those to-be, in Austria and abroad, most recently for Music Estonia, University of Applied Sciences Kufstein, University of Music and Performing Arts Vienna. I often also teach, lecture and mentor as a part of these programmes.
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Ever since I was a kid i created mixtapes, playlists and used to DJ at any given opportunity. I took this old hobby of mine into the streaming age: These days I advise on streaming strategies for both artists and corporations. For artists, it’s key to have your game on point and you should understand to use Spotify etc. as tools that eventually can leverage and benefit your career. For corporations, I will help you finding meaningful answers to the question: How can you make use of streaming services as part of your corporate identity or communications strategy?
For Ink Music I developed a brand playlist for Austrian Music and the very popular series „Years in Pop“.
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I occasionally enjoy looking beyond borders, particularly into other industries and businesses. While my main playing field is music and culture, i soon realized how valuable findings from my experience in this field can be for others, too. Music as such might be a simple, yet powerful tool. The industry behind it, though, is changing constantly and fast by definition, has therefore got to be driven by a constant flow of innovation, is competitive as hell and often far ahead in terms of offerings and solutions for (future) problems.

Since I like to stay curious and try doing so by joining discussions, giving keynotes or hosting debates and panels became a fun thing to do. This keeps being an inspiration for learning and networking in any direction. I had the honour of speaking at many events across the globe, including industry events like Eurosonic Noorderslag, Tallinn Music Week, Ment Ljubljana, BUSH, Canadian Music Week, WestWay Lab, c/o Pop or Waves.

For questions / requests please just get in touch.